Andrew Goodwin's Music Video Theory Video

-

Andrew Goodwin's Theory

5 key aspects:

1- Thought through beat
2- Relationship between the song and visuals
3- Narrative and performance of the song
4- Technical aspect of a music video
5- Star image

 1...
The first step of this process is to analyse the music structure understanding the chorus and verses. 

 Then the second step (main voice of the song), the voice of the artist would be very unique compared to others and will give the person a form of identification that can be related to the star image or singer. 

 The third step would be the story of an artist which he is trying to tell in his song. It can establish him as a storyteller. And the music video can aid this by showing us the video through the vocals of the song.

 2...
There are three ways visuals are used to promote a song :

 Illustrate:
Music videos use certain images & shots to illustrate/explain the meaning of lyrics to their song and the genre. 

 Disjuncture:
Is this situation, the meaning of the song is completely ignored in the music video. 

 Amplify:
repeatability- This is when the images and camera shots are manipulated and shown repeatedly throughout the music video and is drummed into our vision. The relation between the music and visuals

 3...
Andrew believed that a music video can promote a song by though the way it analysis the lyrics. This is shown in many music videos when a character does exactly what the song says. An example is when the song lyrics are, jump! Jump! Jump! And on the music video, there are characters/actors actually jumping.

 4...
Andrew Goodwin believed that it was important for an artist to be involved in the music video by performing or acting out a role as the main character or singer. It helps to make the song look more realistic and also giving the audience a special connecting and good understanding of the song. A good example of this is the song ROAR by Katy Perry She is the main actor in the song an also the singer and it helps the video by making the song and video look more realistic and this also helps to engage the audience.

 5...
Goodwin referred to the star image an as a very vital aspect of a music video, they make the music video look more appealing to the audiences and bring a unique style to the video in the way he is portrayed. The start image is always very unique in the way he presents himself, the costume, moves and appearance. This help to promote the artist/star’s image in public and also helps to promote the video and helps to build a public reputation.

 Technical aspect of a music video...
Andrew says that the technical aspect helps to hold the music video together through the use of Mise-en-Scene, Special effects sound and editing. Lightening and colour helps to set the mood for the music video and create emphasis on significant parts of the song to create a dramatic effect and thrill the audience. Mise-en-Scene is also very vital to the production of the music video, it can help the artist gain authentication and also make his work appear more professional. The beats of the song are also very useful as they can help to create effective cuts that go with the rhythm of the song to make the music video look more entertaining.

Comments

Post a Comment

Popular posts from this blog

Vance Joyce- Riptide, Is this video Post Modernism?

-
Image
Is this music video postmodern? Postmodern media rejects the idea that any media product or text is of any greater value than another. All judgements of value are merely taste.  Anything can be art, anything can deserve to reach an audience, and culture ‘eats itself’ as there is no longer anything new to produce or distribute.  The distinction between media and reality has collapsed, and we now live in a ‘reality’ defined by images and representations – a state of simulacrum. Images refer to each other and represent each other as reality rather than some ‘pure’ reality that exists before the image represents it – this is the state of hyper-reality.  All ideas of ‘the truth’ are just competing claims – or discourses and what we believe to be the truth at any point is merely the ‘winning’ discourse.  Postmodernism is also said to reflect modern society's feelings of alienation , insecurity and uncertainties concerning identity, history, progress and truth, and the break-up o
Read more

7 principles of structuralism

-
https://www.youtube.com/watch?v=QUKsZQezo3c Deleuze, G. 1. creation of a new domain (1:30) 2. local or positional (2:44) 3. idea of difference (3:16) - pattern/ discrepancy/the boarder between them/ things that are different get our attention. 4. status of structures (4:31)- structures are not real/ "structures are real but not actual" / money is a real thing because its physical but is not an actual thing. it represents earnings/ not abstract/ wedding ring not only expensive jewellery but important and symbolic  5. possibilities of different structures (5:42)- different structures and systems interact, contain, and reflect each other 6. driving force of structures (6:55)- structures evolve and can be dynamic/ a code is an institutionally stablished structure/ close up of painting is what she is looking at. something that exists in film institution . 7. the subject and agency (7:50)- humans interact with the structure and constantly re-organise/ e.g. reorder friends who
Read more

Vance Joyce- Riptide, Codes and Conventions

-
Image
Code and Conventions of Indie folk: Every music genre has various codes and conventions which are followed when creating music videos. With regards to camerawork there is a frequent use of long shots, which show the artist playing an instrument; establishing shots and shots of scenery (for example country side etc.) and close-ups of the artists. In terms of miss-enscene, lighting is varied - ambient lighting or fairy lights/lanterns are also used - the lighting choices usually match the mood of the song; the choice of clothing is usually fairly mainstream/normal, this varies from pop music as artists usually dress up with this genre. Editing for indie folk music videos is usually described as 'subtle', soft focuses are used often and are predominately used on the artists' face and the location and videos usually end with a fade to black. In terms of general codes and conventions, there may not be a strong link between lyrics and imagery but there is a m
Read more