Vance Joyce- Riptide, Goodwin’s theory
Apply Goodwin’s theory to
Riptide using screenshots to
support your analysis.
The first step of this process is to analyse the music structure understanding the chorus and verses. Then the second step (main voice of the song), the voice of the artist would be very unique compared to others and will give the person a form of identification that can be related to the star image or singer. The third step would be the story of an artist which he is trying to tell in his song. It can establish him as a storyteller. And the music video can aid this by showing us the video through the vocals of the song. The majority of this music video is made up with links between the lyrics and the visuals. This is an example of the link as the lyrics are ‘come unstuck’ while the visuals are a mid shot of a girl coming ‘unstuck’ from being tied to a tree. Another example is from the lyrics of ‘running down to the riptide’ while the visuals show a mid shot of someone running and then a shot of a actual riptide in the sea. This close up shot of a left hand holding a microphone is another example of the relationship as while this shot occurs the lyrics are ‘left hand man’.
Andrew believed that a music video can promote a song by though the way it analysis the lyrics. This is shown in many music videos when a character does exactly what the song says. An example is when the song lyrics are, jump! Jump! Jump! And on the music video, there are characters/actors actually jumping.
There are three ways visuals are used to promote a song :
Illustrate- Music videos use certain images & shots to illustrate/explain the meaning of lyrics to their song and the genre.
Disjuncture- Is this situation, the meaning of the song is completely ignored in the music video.
Amplify- repeatability- This is when the images and camera shots are manipulated and shown repeatedly throughout the music video and is drummed into our vision. The relation between the music and visuals
The demands of the record label. This music video doesn’t adhere to this part of the theory as the artist’s don’t appear in the video. This goes against this part of the theory as to comply with this part there would be lots of close ups of the artist’s face to show who he is and to familiarise him with the artist. However, this unconventional approach may appeal to some viewers as it doesn’t comply with most mainstream videos as the artist isn’t shown. Some audience members may prefer this as they want to be seen as different and use this video to almost represent them. Showing that perhaps this music video could comply with parts of the ‘Uses and Gratifications’ theory as it suits their identity.
The notion of looking and voyeuristic treatment This music video does contain some voyeuristic treatment of women with some shots as shown here. However, the producers of the music video have done this to carry on the relationship between lyrics and visuals as the lyrics during the first shot are ‘I was scared of pretty girls’ and the lyrics during the second are ‘running down to the riptide.’ Although they had a reason to use the voyeurism for the first shot feminist critics may still argue that the video suggests that women need to be getting undressed to be pretty. They may feel that it would’ve been more suitable for there to just have been a pretty woman in this shot instead. However, post-feminists may argue that this shot represents women being proud of what they look like as she getting undressed and not hiding behind clothes.
Andrew believed that a music video can promote a song by though the way it analysis the lyrics. This is shown in many music videos when a character does exactly what the song says. An example is when the song lyrics are, jump! Jump! Jump! And on the music video, there are characters/actors actually jumping.
Relationship between music and visuals, the video demonstrating genre characteristics and intertextual references. I have included these parts of the theory in this section as the unconventional nature of this video means that none of these have significantly been addressed. The relationship between music and visuals is not really a significant one as normally the pace of the cuts and shots would speed up with the pace of the music; although the shots do cut on the beat of the song showing some relationship. However, as the video is more focussed on the relationship with the lyrics and visuals the shot duration and pace of the shots remains roughly the same throughout the video. The video doesn’t demonstrate genre characteristics as normally for this pop/indie genre the video would contain the artist and the video would have a fun feel to it. However, as previously mentioned this video is more focussed on the relationship between lyrics and visuals. While analysing this video I did not notice any intertextual references, perhaps again showing the unconventional
Goodwin referred to the star image an as a very vital aspect of a music video, they make the music video look more appealing to the audiences and bring a unique style to the video in the way he is portrayed. The start image is always very unique in the way he presents himself, the costume, moves and appearance. This help to promote the artist/star’s image in public and also helps to promote the video and helps to build a public reputation.
The first step of this process is to analyse the music structure understanding the chorus and verses. Then the second step (main voice of the song), the voice of the artist would be very unique compared to others and will give the person a form of identification that can be related to the star image or singer. The third step would be the story of an artist which he is trying to tell in his song. It can establish him as a storyteller. And the music video can aid this by showing us the video through the vocals of the song. The majority of this music video is made up with links between the lyrics and the visuals. This is an example of the link as the lyrics are ‘come unstuck’ while the visuals are a mid shot of a girl coming ‘unstuck’ from being tied to a tree. Another example is from the lyrics of ‘running down to the riptide’ while the visuals show a mid shot of someone running and then a shot of a actual riptide in the sea. This close up shot of a left hand holding a microphone is another example of the relationship as while this shot occurs the lyrics are ‘left hand man’.
Andrew believed that a music video can promote a song by though the way it analysis the lyrics. This is shown in many music videos when a character does exactly what the song says. An example is when the song lyrics are, jump! Jump! Jump! And on the music video, there are characters/actors actually jumping.
Illustrate- Music videos use certain images & shots to illustrate/explain the meaning of lyrics to their song and the genre.
Disjuncture- Is this situation, the meaning of the song is completely ignored in the music video.
Amplify- repeatability- This is when the images and camera shots are manipulated and shown repeatedly throughout the music video and is drummed into our vision. The relation between the music and visuals
The demands of the record label. This music video doesn’t adhere to this part of the theory as the artist’s don’t appear in the video. This goes against this part of the theory as to comply with this part there would be lots of close ups of the artist’s face to show who he is and to familiarise him with the artist. However, this unconventional approach may appeal to some viewers as it doesn’t comply with most mainstream videos as the artist isn’t shown. Some audience members may prefer this as they want to be seen as different and use this video to almost represent them. Showing that perhaps this music video could comply with parts of the ‘Uses and Gratifications’ theory as it suits their identity.
The notion of looking and voyeuristic treatment This music video does contain some voyeuristic treatment of women with some shots as shown here. However, the producers of the music video have done this to carry on the relationship between lyrics and visuals as the lyrics during the first shot are ‘I was scared of pretty girls’ and the lyrics during the second are ‘running down to the riptide.’ Although they had a reason to use the voyeurism for the first shot feminist critics may still argue that the video suggests that women need to be getting undressed to be pretty. They may feel that it would’ve been more suitable for there to just have been a pretty woman in this shot instead. However, post-feminists may argue that this shot represents women being proud of what they look like as she getting undressed and not hiding behind clothes.
Andrew believed that a music video can promote a song by though the way it analysis the lyrics. This is shown in many music videos when a character does exactly what the song says. An example is when the song lyrics are, jump! Jump! Jump! And on the music video, there are characters/actors actually jumping.
Relationship between music and visuals, the video demonstrating genre characteristics and intertextual references. I have included these parts of the theory in this section as the unconventional nature of this video means that none of these have significantly been addressed. The relationship between music and visuals is not really a significant one as normally the pace of the cuts and shots would speed up with the pace of the music; although the shots do cut on the beat of the song showing some relationship. However, as the video is more focussed on the relationship with the lyrics and visuals the shot duration and pace of the shots remains roughly the same throughout the video. The video doesn’t demonstrate genre characteristics as normally for this pop/indie genre the video would contain the artist and the video would have a fun feel to it. However, as previously mentioned this video is more focussed on the relationship between lyrics and visuals. While analysing this video I did not notice any intertextual references, perhaps again showing the unconventional
Goodwin referred to the star image an as a very vital aspect of a music video, they make the music video look more appealing to the audiences and bring a unique style to the video in the way he is portrayed. The start image is always very unique in the way he presents himself, the costume, moves and appearance. This help to promote the artist/star’s image in public and also helps to promote the video and helps to build a public reputation.
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