Vance Joyce- Riptide, Montage and Representation

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Vance Joyce- Riptide, Is this video Post Modernism?

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Is this music video postmodern? Postmodern media rejects the idea that any media product or text is of any greater value than another. All judgements of value are merely taste.  Anything can be art, anything can deserve to reach an audience, and culture ‘eats itself’ as there is no longer anything new to produce or distribute.  The distinction between media and reality has collapsed, and we now live in a ‘reality’ defined by images and representations – a state of simulacrum. Images refer to each other and represent each other as reality rather than some ‘pure’ reality that exists before the image represents it – this is the state of hyper-reality.  All ideas of ‘the truth’ are just competing claims – or discourses and what we believe to be the truth at any point is merely the ‘winning’ discourse.  Postmodernism is also said to reflect modern society's feelings of alienation , insecurity and uncertainties concerning identity, history, progress and truth, and the break-up o
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7 principles of structuralism

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Vance Joyce- Riptide, Codes and Conventions

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Code and Conventions of Indie folk: Every music genre has various codes and conventions which are followed when creating music videos. With regards to camerawork there is a frequent use of long shots, which show the artist playing an instrument; establishing shots and shots of scenery (for example country side etc.) and close-ups of the artists. In terms of miss-enscene, lighting is varied - ambient lighting or fairy lights/lanterns are also used - the lighting choices usually match the mood of the song; the choice of clothing is usually fairly mainstream/normal, this varies from pop music as artists usually dress up with this genre. Editing for indie folk music videos is usually described as 'subtle', soft focuses are used often and are predominately used on the artists' face and the location and videos usually end with a fade to black. In terms of general codes and conventions, there may not be a strong link between lyrics and imagery but there is a m
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