John McLaughlin's blog

In these magazine covers, we can see that the male in this photo is show from a low angle and so it shows him as powerful and that he dominates. The female shot is at an eye-level angle which sows no power and no authority, just that she is a boxer, which we can see from the way she is positions and the props used. Around the female photo there is no writing, it is just blank and so they are not sitting any of her achievements or any information about her. Whereas, in the male photo there is lots of information about his records and previous fights etc.

- The 2012 Olympic Games in London were the first Olympics where every participating country included female athletes. They were also the first Olympics in which women competed in all sports in the program. Women have competed in the Olympics since  1900 , following an all-male Games in 1896. -  Female Athletes in the 1920's During the 1920's, many Canadian women expressed an interest in sports. However, the old fashioned views of others often got in the way of their success. Canadian women were a force to be reckoned with on a world scale. Many others enjoyed a variety of sports simply for pleasure and exercise. Canadian women dominated sports during the Golden Age, setting many world records, winning olympic medals, and breaking barriers for generations to come. However, they did not do this without opposition. Men were reluctant to allow women to compete at the world's stages because they believed it was "unladylike", or women's bodies simply coul...

Brand identity- A company's  brand identity  is how that business wants to be perceived by consumers. The components of the  brand  (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Aspirational magazine-   Relating to or characterised by  aspiration  or a strong desire for something: their  aspirational goals for the New Year. 2. aimed at or appealing to people who want to attain a higher social position or standard of living: a  magazine  featuring  aspirational  products for the home. ‘magazines like Nuts and loaded ( amongst others) have closed recently’ What do you think might have been some of the reasons this occurred?- The reasons why some magazines may have closed is due to the fact that they might not be getting enough funding to produce their magazine as they...

Overview of the magazine industry Source 1: - Magazines cam in the early 20 th century- housekeeping and national geographic - Evolution of magazines started and more and more genres of magazines were being made - In source one we can also see that the overall impression is that newspapers have suffered from   decline due to the rise of the Internet and magazines Source 2: ·       72% of adults 15+ consume magazine brands, digital or printed     Source 3: ·       Consumers spend £1.8 billion on magazines at retail or via subscriptions ·       Print magazine advertising totals a further £750 million ·       Content marketing agencies (the producers of customer magazines) contribute a further £1 billion ·       There are in excess of 2,400 consumer magazines