Context 1940/50's

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In the tide advert we can see that woman are being discriminated against, as they are repetitively referred to as being housewives. The advert conveys the idea that the woman are good to do cleaning in the house leaving the men to go out and work while the women is 'slaving' around at home for the males. The woman seems to be drawn towards the product 'Tide' and so this shows that they may be in love with the product, over their husbands, seeing as they do not treat them right.





The other advert, shows that woman are also being discriminated against, as it shows us that woman are doing jobs which they would not normally be doing; they are doing factory jobs. It says, 'turns out you gals are useful after all!' And this is offensive to woman as they are usually seen as house wives and this quote shows that they aren't even good at that. Woman are treated unfairly and during the war, woman were used to fill the jobs of men i factories, then they were kicked out of these jobs as soon as males returned from war.
Propaganda - trying to recruit people do work doing the war
Women encouraged to start working in the public sphere
Empowering women to be apart of something when the war is won
1950s ad becoming home makers, the happiness in her face 
capitalism - encouraging consumerism and materialism 

The products aimed at women were to do with the domestic sphere (commodities) - Help you be a better house wife
Showed wealth and gave aspiration to those who couldn't afford it- luxury 

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