John McLaughlin's blog

Reception Theory- Developed by Stuart Hall States that the media texts are encoded by the creators and then decoded by the audience  Stuart Hall suggests that media text is coded by the creators and decoded by the audiences. Reception theory suggests that the audience decode the text in 3 ways, Dominant, Negotiated, Oppositional: - Dominant- suggest that they really like something and is similar to cultivation theory - Negotiated- suggest that they like something but they also like another thing - Oppositional- suggest that the people get annoyed and they like the thing to change Cultivation Theory- Created by  George Gerbner in 1976 Looked at how the television influenced people This theory argues that television has gradual long-term effects Television  just reinforces the norms Claimed that TV defined social roles & behaviour Gerbner argued that people who watch a lot of  television  are more  likely  to be influenced Gerbner argued that the television rein

 

In all the text I've looked at (Band Aid video, Oxfam advert and the Beast of No Nation movie) they is a strong use of close-ups specifically extreme and big close of the faces of people in crisis. They are depicted as always being in crisis whether it be famine, war or lack of clean water. There is always a lack of costume on the people no matter what the crisis there are in is. Furthermore, in third world countries, they are represented the same thought different adverts. In the Band Aid music video, we can see that they are being portrayed that there is not much to do apart from them needing our help. This is repeated through the fact that in most adverts, everyone is unclean and they all lack with the amount of food and water that they have. It is then put down to us for helping to look after them by the money we can donate, and that the money we donate spirals to crops being made, selling crop, making money, going to school and on and on; it all starts from a small donati

Tide assessment Section A feedback from Ju-at-BSix

žKey Terms: Editorial philosophy-  The practical application of the editorial philosophy, detailing the specific content of the magazine, how much emphasis will be given to each area, the editorial/advertising ratio, and the number and names of the of continuing departments. žPsychographic-  Psychographics  can be defined as a quantitative methodology used to describe consumers on psychological attributes.  Psychographics  has been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. žSub-genre- a subdivision of a genre of literature, music, film, etc. Socialisation-  the process of learning to behave in a way that is acceptable to society. Distribute readings: R ise of consumerism- when the war ended,  woman  magazines entered a new phase. ž 1960s Sexual Revolution- new era of female liberation, the contraceptive pill was  introduced. Woman had a greater degree of financial independence

Differences: - Huck is up to date - Woman's realm just for woman unlike Huck which covers woman and men - Huck focuses on sports like Woman's Realm which focuses on sitting, fashion and other things of that genre

1. Launched in 2006 2. Gender neutral 3. Inspired by radical youth culture 4. Available in a wide range of countries...  UK, France, Belgium, Germany, Poland, Croatia, Malta, Norway, Sweden, Austria, Switzerland, Ireland, USA, Canada, Australia, Taiwan, Hong Kong, New Zealand and Brazil.

1. British weekly woman's magazine first published in 1958 2. Merged with Woman's Weekly in 2001 (shut down in 2001) 3. Published for 43 years 4. Had sales of 152,000 when it closed down 5. Couldn't shake off its 'dowdy image' 6. It published about knitting which became less popular as time went on

In the tide advert we can see that woman are being discriminated against, as they are repetitively referred to as being housewives. The advert conveys the idea that the woman are good to do cleaning in the house leaving the men to go out and work while the women is 'slaving' around at home for the males. The woman seems to be drawn towards the product 'Tide' and so this shows that they may be in love with the product, over their husbands, seeing as they do not treat them right. The other advert, shows that woman are also being discriminated against, as it shows us that woman are doing jobs which they would not normally be doing; they are doing factory jobs. It says, 'turns out you gals are useful after all!' And this is offensive to woman as they are usually seen as house wives and this quote shows that they aren't even good at that. Woman are treated unfairly and during the war, woman were used to fill the jobs of men i factories, then they were kicke

- Minaj fan base. - A sense of belonging for audiences interested in stories about powerful, and influential women. - Beauty aspect- tips for audiences influenced by fashion. Main messages being communicated: - Confidence is shown from De Gea - To have confidence in what you do - To keep trying your best - It shows what trying your best can do

1. How are women portrayed in the media? Are there differences between the different media platforms? Make reference to the following media platforms TV (news and reality TV) and film For the majority of the time, woman are objectified and their bodies are used as objects. This can be seen in many  examples, such as when presenting the news, acting, in a music video or even just seen walking around in the streets. This is mainly down to what the media has represented what is 'right' for women. Woman are taught to continuously dress in a certain manor to be looked at by others in a certain way, or by the way they look. For example, there was an actor who got the role in a TV show, but they directors asked er to get botox, and this is so the TV show would be 'better' to watch; this was not needed and is a perfect example of how woman are objectified by the media. In movies, woman are rarely the main character. 2. How are men represented in the media? In the media,

Web 2.0 - Any user can contribute/ produce media; previous, large corporations/ media producers, told audiences told audiences what they could watch and when. - This is possible as media is now more accessible, cheaper and easier to produce. Collective identity theory

1. Nicki Minaj is having an interview with ELLE. 2. There a picture of her in the centre of the magazine cover and lots of coverlines which suggests it is about her. 3. It is grasping and makes the reader want to see what Nicki Minaj has to say in her interview. (fashion genre) 4. By using certain words and phrases, this is achieved. 5. Backgrounded is a blank screen to make everything show much clearer, Nicki Minaj is foregrounded. 6. No. 1. The magazine covers, as Nicki Minaj wouldn't have asked them to publish this. 2. It interests many people and this is because the photo used is quite a provocative one, which will catch readers eyes if they are in store. 3. Young woman, as they will aspire to look something like how Nicki Minaj looks in this picture. 4. It shows that she is trying to show off and put herself out there so she can try and get recognition. 5. It could mean that they may feel sad that they also d

David Gauntlett: The idea that the media provide us with ‘tools’ or resources that we use to construct our identities The idea that whilst in the past the media tended to convey singular, straightforward messages about ideal types of male and female identities, the media today offer us a more diverse range of stars, icons and characters from whom we may pick and mix different ideas Judith Butler: The idea that identity is performatively constructed by the very ‘expressions’ that are said to be its results (it is manufactured through a set of acts) The idea that there is no gender identity behind the expressions of gender The idea that performativity is not a singular act, but a repetition and a ritual She argues that, 'gender roles are  contracted  by society' Masculinity and femininity are not  inherent Butler thinks that we should have a choice of what we do, without people looking differently of you What people tend to expect...

Layout/composition- she is in the centre of the picture and she is covering almost the entire page, this is so she is seen and has caught everyones attention. Masthead- there is only small amounts of mastheads and this is so it is not realised by the readers, the main thing that VOGUE wanted to be seen is the picture of the woman. Cover lines- there are no cover lines in this image, this is to maximise the visual image of the woman Font size, type, colour etc.- the main colour in this image is green and this symbolises new life and a fresh start, and this could be what they were trying to get at, it could be a new season for VOGUE. There is little font to maximise the picture. Images/ photographs- there is an image of a woman who represents a whole different range of religions by the type of things which you tend to see different religions wear. They have dressed her up and have tried to make the reader what to buy it as they are happy with what they see Mise-e

In what ways can we use van Zoonen and hooks’ theory to understand the representation of Jessica Ennis in Podium Magazine?  Firstly, we can see that Jessica Ennis is being set out to be quite bold and striking. From her costume, there is a sense of her wanting to be seen, by her wearing gold in the first three pictures. The stuff she is wearing does not represents more of a feminine side as these items, I presume to be, are women's clothes. This contradicts with the theory of van Zoonen as he says that gender is not fixed, in this photo Jessica Ennis is portrayed as a woman which is wearing women's clothes, this represents that she feels like she has to be dressed like this to show everyone herself and to impress the media.  With hooks' theory, he feels that everyone should be equal and he agrees with feminism, and this is not accurately shown in these photos since she is portrayed to be dressed like a woman and wear lots of makeup to make her look m

MTG: B

Feminist theory - Liesbet van Zoonen The idea that gender is constructed through discourse, and that its meaning varies according to cultural and historical context The idea that the display of women’s bodies as objects to be looked at is a core element of western patriarchal culture The idea that in mainstream culture the visual and narrative codes that are used to construct the male body as spectacle differ from those used to objectify the female body. Feminist theory - bell hooks The idea that feminism is a struggle to end sexist/patriarchal oppression and the ideology of domination The idea that feminism is a political commitment rather than a lifestyle choice  The idea that race and class as well as sex determine the extent to which individuals are exploited, discriminated against or oppressed.

Exemplar  3... EBI: Sentences are too long and proof read to make sure they make sense. WWW: Good use of terminology and good understanding. Exemplar 5... EBI: Be more specific when talking about lighting and make sure denotation is used correctly WWW: Good detail and analysis of the image.

https://www.youtube.com/watch?v=QUKsZQezo3c Deleuze, G. 1. creation of a new domain (1:30) 2. local or positional (2:44) 3. idea of difference (3:16) - pattern/ discrepancy/the boarder between them/ things that are different get our attention. 4. status of structures (4:31)- structures are not real/ "structures are real but not actual" / money is a real thing because its physical but is not an actual thing. it represents earnings/ not abstract/ wedding ring not only expensive jewellery but important and symbolic  5. possibilities of different structures (5:42)- different structures and systems interact, contain, and reflect each other 6. driving force of structures (6:55)- structures evolve and can be dynamic/ a code is an institutionally stablished structure/ close up of painting is what she is looking at. something that exists in film institution . 7. the subject and agency (7:50)- humans interact with the structure and constantly re-organise/ e.g. reorder friends who

Feminism Feminist theory are the set of beliefs and values (ideology) that emerge from and underpin the feminist movement e.g. theories about the origins of inequality. Patriarchy   is a  social system in which men dominate. Women are systematically disadvantage. - In other words... w e live in hierarchical ordered society where men are   invariably more dominant, with power and status skewed in the favour of men.   Liberal feminism  - Argues that equality can be brought about through legal reform.   - They advocate attempting to change the existing system ‘from within’ – lobbying and protesting to bring about change.   - Liberal feminism tends to see the problem in terms of male prejudice against women, embodied in the law or expressed in the exclusion of women from particular areas of life. Post feminism - Post-feminism encourages consumerism and celebrates the idea of a powerful woman who no longer needs to be part of a movement to establish he