Introduction to music videos

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Genre Theory

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‘genres are instances of repetition and difference’... Discuss what this statement means in relation to the duel scene from The Magnificent 7, directed by Antoine Fuqua? Use specific  evidence from the scene to support your ideas. From this quote, Neale means that if all genres are the same then it will become boring and people will stop watching movies as they will know what is going to happen, and so if there is some repetition which shows which genre the text is, then it will still be understandable for people and they will want to go and watch it if it is a genre of their liking. Also, he means that there needs to be some difference within the text otherwise people will start to find it boring and too repetitive and so they will stop watching films of a certain genre. In the Magnificent 7, for a movie of this genre there is still some repetition as otherwise people won't enjoy the movie at all and so will not enjoy it if there is absolutely n...
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Vance Joyce- Riptide, Is this video Post Modernism?

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Is this music video postmodern? Postmodern media rejects the idea that any media product or text is of any greater value than another. All judgements of value are merely taste.  Anything can be art, anything can deserve to reach an audience, and culture ‘eats itself’ as there is no longer anything new to produce or distribute.  The distinction between media and reality has collapsed, and we now live in a ‘reality’ defined by images and representations – a state of simulacrum. Images refer to each other and represent each other as reality rather than some ‘pure’ reality that exists before the image represents it – this is the state of hyper-reality.  All ideas of ‘the truth’ are just competing claims – or discourses and what we believe to be the truth at any point is merely the ‘winning’ discourse.  Postmodernism is also said to reflect modern society's feelings of alienation , insecurity and uncertainties concerning identity, history, progress and truth, and...
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