John McLaughlin's blog

David Gauntlett: The idea that the media provide us with ‘tools’ or resources that we use to construct our identities The idea that whilst in the past the media tended to convey singular, straightforward messages about ideal types of male and female identities, the media today offer us a more diverse range of stars, icons and characters from whom we may pick and mix different ideas Judith Butler: The idea that identity is performatively constructed by the very ‘expressions’ that are said to be its results (it is manufactured through a set of acts) The idea that there is no gender identity behind the expressions of gender The idea that performativity is not a singular act, but a repetition and a ritual She argues that, 'gender roles are  contracted  by society' Masculinity and femininity are not  inherent Butler thinks that we should have a choice of what we do, without people looking differently of you What people tend to expect...

Layout/composition- she is in the centre of the picture and she is covering almost the entire page, this is so she is seen and has caught everyones attention. Masthead- there is only small amounts of mastheads and this is so it is not realised by the readers, the main thing that VOGUE wanted to be seen is the picture of the woman. Cover lines- there are no cover lines in this image, this is to maximise the visual image of the woman Font size, type, colour etc.- the main colour in this image is green and this symbolises new life and a fresh start, and this could be what they were trying to get at, it could be a new season for VOGUE. There is little font to maximise the picture. Images/ photographs- there is an image of a woman who represents a whole different range of religions by the type of things which you tend to see different religions wear. They have dressed her up and have tried to make the reader what to buy it as they are happy with what they see Mise-e

In what ways can we use van Zoonen and hooks’ theory to understand the representation of Jessica Ennis in Podium Magazine?  Firstly, we can see that Jessica Ennis is being set out to be quite bold and striking. From her costume, there is a sense of her wanting to be seen, by her wearing gold in the first three pictures. The stuff she is wearing does not represents more of a feminine side as these items, I presume to be, are women's clothes. This contradicts with the theory of van Zoonen as he says that gender is not fixed, in this photo Jessica Ennis is portrayed as a woman which is wearing women's clothes, this represents that she feels like she has to be dressed like this to show everyone herself and to impress the media.  With hooks' theory, he feels that everyone should be equal and he agrees with feminism, and this is not accurately shown in these photos since she is portrayed to be dressed like a woman and wear lots of makeup to make her look m

MTG: B

Feminist theory - Liesbet van Zoonen The idea that gender is constructed through discourse, and that its meaning varies according to cultural and historical context The idea that the display of women’s bodies as objects to be looked at is a core element of western patriarchal culture The idea that in mainstream culture the visual and narrative codes that are used to construct the male body as spectacle differ from those used to objectify the female body. Feminist theory - bell hooks The idea that feminism is a struggle to end sexist/patriarchal oppression and the ideology of domination The idea that feminism is a political commitment rather than a lifestyle choice  The idea that race and class as well as sex determine the extent to which individuals are exploited, discriminated against or oppressed.

Exemplar  3... EBI: Sentences are too long and proof read to make sure they make sense. WWW: Good use of terminology and good understanding. Exemplar 5... EBI: Be more specific when talking about lighting and make sure denotation is used correctly WWW: Good detail and analysis of the image.

https://www.youtube.com/watch?v=QUKsZQezo3c Deleuze, G. 1. creation of a new domain (1:30) 2. local or positional (2:44) 3. idea of difference (3:16) - pattern/ discrepancy/the boarder between them/ things that are different get our attention. 4. status of structures (4:31)- structures are not real/ "structures are real but not actual" / money is a real thing because its physical but is not an actual thing. it represents earnings/ not abstract/ wedding ring not only expensive jewellery but important and symbolic  5. possibilities of different structures (5:42)- different structures and systems interact, contain, and reflect each other 6. driving force of structures (6:55)- structures evolve and can be dynamic/ a code is an institutionally stablished structure/ close up of painting is what she is looking at. something that exists in film institution . 7. the subject and agency (7:50)- humans interact with the structure and constantly re-organise/ e.g. reorder friends who

Feminism Feminist theory are the set of beliefs and values (ideology) that emerge from and underpin the feminist movement e.g. theories about the origins of inequality. Patriarchy   is a  social system in which men dominate. Women are systematically disadvantage. - In other words... w e live in hierarchical ordered society where men are   invariably more dominant, with power and status skewed in the favour of men.   Liberal feminism  - Argues that equality can be brought about through legal reform.   - They advocate attempting to change the existing system ‘from within’ – lobbying and protesting to bring about change.   - Liberal feminism tends to see the problem in terms of male prejudice against women, embodied in the law or expressed in the exclusion of women from particular areas of life. Post feminism - Post-feminism encourages consumerism and celebrates the idea of a powerful woman who no longer needs to be part of a movement to establish he