Vance Joyce- Riptide, Is this video Post Modernism?
Is this music video postmodern? Postmodern media rejects the idea that any media product or text is of any greater value than another. All judgements of value are merely taste. Anything can be art, anything can deserve to reach an audience, and culture ‘eats itself’ as there is no longer anything new to produce or distribute. The distinction between media and reality has collapsed, and we now live in a ‘reality’ defined by images and representations – a state of simulacrum. Images refer to each other and represent each other as reality rather than some ‘pure’ reality that exists before the image represents it – this is the state of hyper-reality. All ideas of ‘the truth’ are just competing claims – or discourses and what we believe to be the truth at any point is merely the ‘winning’ discourse. Postmodernism is also said to reflect modern society's feelings of alienation , insecurity and uncertainties concerning identity, history, progress and truth, and the break-up o
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